DropIt Location AR

PLATFORM | iOS and Android Mobile App

DEVELOPMENT | Unity + AWS

ROLE | Narrative Designer + Technical Producer

Brief

DropIt was a location-based AR mobile application that allowed users to create messages in augmented reality and drop them at real world locations for other people to find. DropIt explored the relationship between people and place, the types of connections people have with their physical environment and what they may chose to share with others.

Role + Responsibilities

• Research: Planned and coordinated feasibility study, review of existing location-based AR apps.

• Narrative Design: storyboards, paper prototyping, user experience, UI, wireframes.

• Writing: App UI/onboarding copy, marketing collateral, privacy policy, website and material required for app submission.

• Producer: I coordinated team (Software Developer, Unity Developer, 3D Artist, Marketing Assistant) including work schedules, timeframes, budget and contracts.

• Technical: Q&A testing, submission and deployment to Apple App Store and Google Play Store.

Outcome

• The app was launched in 2020 and has since been utilised as a white label platform for clients requiring a location-based AR experience.

• The app was also successful in receiving funding from several government grants to explore further development.